Training and corporate culture may also involve knowledge of exciting stories featuring successful players in the fields of science, arts and sports. Exposing their team to the inspirational contents of those who, like Alessia, have performed extraordinary actions have a revolutionary power. It is a concrete opportunity to improve the productivity and sense of belonging of employees, their loyalty to the company. Corporate culture cannot be communicated top-down, rather it is imperceptibly absorbed in the daily work and in a common share of values. Alessia personally selects the corporate events she is invited to participate in with her motivational speeches. She must first believe in the company mission before she can humbly tell her story to its Team.